Case Study: Managing a Social Media Crisis


May 16, 2015

When a brand is faced with a social media crisis, the experience can be overwhelming – and when negative sentiment online increases by 600% during such events, brands need safety and protection for their social communities.

The video below outlines just how ICUC helped protect a client’s brand during a social media crisis. Highlights include:

  • We were able to implement social listening within minutes of the social crisis emerging
  • Reports were sent to the client every two hours. Reports included volume of conversation, overall sentiment and more
  • We listened and reported on 33% of the client’s average monthly volume in just two days

icuc moderation social media quiz

Tell us about your unique needs.

Get in touch with us today. Share your social media challenges and we'll show you how to achieve your goals. While we own the social side of things, and generate ROI through your social strategy, you'll be able to focus on the core of your business—your work and your clients.

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