Social Media for Pharmaceutical Companies

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Pharma Social Media Services

Without an expert social media team on your side, social media marketing for pharmaceutical brands can seem like a daunting and challenging task. With substantial FDA oversight, U.S. state-level disclosure laws, and other moderated regulation, the pharmaceutical sector faces a unique set of challenges that must be addressed. For pharma brands hoping to build their online reputation, an expert level of social media monitoring is required to keep up with the ever-changing landscape of this complicated industry.

ICUC is that expert partner, ready to come alongside your brand in analyzing, developing, and executing marketing strategies to build your pharma company’s digital presence. With our global team of content creators, social listeners, and customer service experts working on marketing your products in over 30 languages, your social media presence will experience increased traffic, engagement, and ROI.

How Pharmaceutical companies benefit from social media

Derive actionable customer insights from our in-depth social media analysis and custom reporting solutions

Identify new opportunities for sharing content that will engage your customer base, promoting new leads, sales, and increased ROI

Leverage our brand-building capabilities to differentiate you from your competitors and compete against the big pharma brands

Understand the patient’s journey, identifying their unique pain points and positioning yourself as the best partnership for improving their overall health and happiness

Listen and monitor the conversations of patients, physicians and payers across several social media channels

Refine your key messaging with expert content marketing for the pharmaceutical industry

Jump on social media trends in real-time and capture the attention of new audiences or untapped niche audience segments

Pharma Social Media Marketing Services by ICUC

Leverage the power of pharma social media marketing through ICUC’s wide variety of social strategy services. From the development of the initial social strategy to engaging with customers directly through social listening, or by the creation of viral, creative social content – ICUC can provide support every step of the way.

Pharma Social Media Marketing Strategy

With an effective strategy implemented, pharmaceutical brands are uniquely positioned to offer highly valuable social media content. Pharma companies can use their social channels to: engage with patients, doctors, and healthcare professionals; interact and partner with industry-leading researchers; promote awareness around a particular health concern or prevention, and demonstrate their thought leadership to potential employees and pharmaceutical professionals.

Pharma Social Media Monitoring

ICUC analyzes the data from our social media monitoring tools to provide your business with valuable customer service insights. Your entire consumer base will be monitored by our global team, in over 30+ languages at our offices around the world. ICUC watches your brand for any potential arising crises and mitigates damage before it ever happens.

Social Media Listening for Pharma Marketers

By harnessing the power of social listening, we help you track conversations about your brand, competitors, and marketplace. See and learn what topics your target audience is engaged in, and become a powerful voice in the conversion. Among many other measures, ICUC can provide your pharmaceutical business with activity reporting, influencer identification, and campaign performance analysis on a global scale.

Online Reputation Management

With our global scale and 24/7 coverage, let ICUC handle the time-intensive task of online reputation management. As a working extension of your team, we stay on top of both positive and negative reviews of your business, products, and services so that you can focus your time on what is most valuable to you.

Pharma Social Media Monitoring FAQs

Will social media help me reach a new audience?

Direct-to-consumer advertising and detailing are no longer sufficient for the modern pharma sector. In the US and UK, up to 20% of physicians now refuse to meet with pharmaceutical sales reps. Through our comprehensive social media platform and customized strategies, ICUC gives you new ways to engage your target audiences.

Is ICUC prepared to handle the regulations associated with pharma social media?

Regulations make social media marketing a daunting challenge. With ICUC, you have a reliable partner that can guarantee response times and ensures your brand has near-perfect compliance with regulations.

Is social media for companies imperative?

Yes! With ICUC as your strategic partner, your company will produce compelling content that aids in decision support for physicians, provides education to policy-makers, and more. Drive strategic, relevant awareness with the right audiences on Facebook, Twitter, and other relevant, niche platforms identified through our analysis of your business.

Does social media give me an edge over competitors?

In the pharmaceutical marketplace, the product is only part of the story. Branding, and the story that you tell, is increasingly important to market share. We let you transform social media data into new ways to broaden your reach and focus your message. With a stronger brand story at your side, we help you stay one step ahead of your competitors.