Energy

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Have you drilled into your customer data?

When the price of oil collapsed, there were layoffs, cancelled projects, and reduced capital expenditures. Today, marketing teams at oil and gas companies need to get as much “bang” as they can from their social media marketing bucks. But there’s one resource many energy companies aren’t exploiting: they are sitting on a trove of valuable social media data.

Energy brands can benefit from Social Media Management

Nearly a third of traffic driven to websites comes from social media, and these data are full of information about your customers, their spending habits, consumer sentiment and more.

ICUC helps energy companies make the most of social media. Our comprehensive social media offering extends your capabilities. We give you a scalable team of social media experts who represent your brand 24/7/365.

  • Extend your social media capabilities with our comprehensive solutions
  • Get 24-hour monitoring of all your social media channels
  • Target specific audience segments and drive conversions
  • Create an authentic voice on social media
  • Protect your online reputation and manage reviews

The only way to understand your audience is to listen. ICUC’s team of social media experts will uncover conversations about your brand. Connect with customers and get the results you need.

FAQs

What's contained within social data?

Nearly a third of traffic driven to websites comes from social media and these data are full of information about your customers, their spending habits and consumer sentiment. You can turn that data into new leads, higher ROI and increase customer loyalty.

Can we target new audiences?

ICUC uses social listening to find your customers across the entire web. Our global team can respond to customers on behalf of your brand—faster than most in-house teams can. And we can uncover audience-specific data for your campaigns.

Can we increase conversions?

Of course. Two billion users worldwide are active on social media, but getting to actionable insights about individual customer journeys is a challenge. ICUC’s research and insights tools can help you find these insights and drive conversions across the entire social web.