The world’s largest, most honest focus group
For marketers of consumer packaged goods (CPG) social media might feel like a hassle. A lot of brands competing for a diverse audience with rapidly evolving tastes. If you are still relying on focus groups, snazzy design, or shelf placement to understand your audience you are missing out.
Why should CPG brand management get social media help?
Over 60% of consumers use social media to follow brands they care about; ICUC enables brands like yours to reach them.
- Extending your social media capabilities with our comprehensive platform.
- Monitoring of all your social media channels 24/7/365.
- Unlocking holistic customer insights that help sales and marketing work together.
- Leveraging 16+ years of expertise to find your optimal social media strategy.
- Outperforming your competition with new avenues for communication.
There is a conversation happening online and brands need to listen. Our global team will represent your brand online and connect with your customers. Once you understand your audience, they can understand you.
FAQs
Do people use social media for CPG?
Over 60% of consumers use social media to follow brands they care about; ICUC enables brands like yours to reach them. Our global team will represent your brand online and connect with your customers. Once you understand your audience, they can understand you.
We want to do more with social media, but our budget isn't extensive - can you still help us?
ICUC will try and come up with a solution that falls within your budget’s parameters. Our value add is that we become an extension of your team allowing you to scale without hiring.
We are falling behind competitors, will social media help us stay on top of the CPG world?
It’s never been easier for consumers to switch brands within the CPG industry. Stay ahead of your competition by doing a deep dive on your audience. ICUC helps you communicate your brand value and leverage UGC to drive sales.
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