Our Work
With a global team of 350+, we are an extension of your brand on social media. Providing scalable management, protection and revenue-generation services, we are thoughtful and revel in working with a range of clients across industries. We have specializations in a number of categories, with intimate knowledge of key metrics and a portfolio of work to prove it. Our Social Media Management Services are first-rate and our work speaks for itself.
Case Study
How an 800-store retail giant adopted Social Media Listening and learned to thrive
Our client is a leader in the retail industry. They are a well-established department store with nearly 800 locations across US and are a top 20 retailer in the US by revenue. They sense the changing retail climate and understand that survival depends on understanding, and adapting to, the new social customer journey. We worked with the social media team, led by the director of social media. Among marketing stakeholders, this team was comparatively younger, more digitally savvy and willing to take risks. They believe that the future of their business will be decided by a “digital first” consumer, and know that social media is the way to reach her.
Retail companies of every size share the same #1 fear of being stricken with a social media crisis
Case Study
How a publicly-traded, multinational Pharmaceutical Company stays compliant while using social media
Our client is a publicly-traded multinational pharmaceutical company based in Europe. Their operations are massive in scope—globally they have over 100,000 workers. And with over $50B in revenue per year, they are one of the world’s top ten pharmaceutical companies. ICUC worked with three different functional teams. These were the social media managers, the risk management team and the local markets team.
of Pharmaceutical companies would take action if faced with a social media crisis
Case Study
Delivering a unique brand experience in the food and beverage industry
Our client is a North American restaurant chain originating in the 1960s. Alongside pizza and wings they serve a wide range of family-friendly fare. From a dozen franchises they have steadily grown by adding new adding new locations and offerings over six decades. Today they generate over $1B in sales and are poised to pass 400 locations across the US, Canada and Mexico. Partnering with our client’s marketing team, ICUC provides listening, moderation and social media management services for our client.
of food and beverage companies only respond to social media during business hours
Services
Services
We are human powered and our social media management services reflect our commitment to intricately balancing human and technology driven solutions. Rest assured, whatever your social media need is, we have got you covered. We'll guide you through the social media customer journey from start to finish.
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Community Management
Clients expect businesses to be available via social media 24/7. Our team will help your business build, scale and engage an authentic community online.
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Social Listening & Reporting
Social media data is accumulating out there every day. Your brand could be benefiting from this data if you know what to listen for. We monitor the social web for risks, opportunities, competition, sales leads, trends and sentiment.
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Review Management
Take control of reviews of your products, apps and locations. Act on problems and negative reviews, benchmark against the competition and ultimately evolve your offerings to generate incremental profit.
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Social Content
We provide content plans complete with graphic design, photography, animation and video that help drive your business key metrics forward. Content is always on-brand and deliberately focused on your performance strategy.
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Strategy
Content makes the social web go ’round. With the volume of content flowing, it's hard keeping it all straight. We simplify social for you and deliver a complete strategy from brand voice to escalation guidelines that drives ROI and results for clients.
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Moderation
We are a global leader in social media content and contest moderation. Our team of multi-lingual specialists monitor, moderate and manage millions of conversations and contests. We'll keep your online community safe and free of damaging content.
Recommended Readings
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